“Powder” – Pow (Pow-Pow): light, dry, fluffy snow referred to normally as powder. You can eat this all day long and never get full.
“Nomads” – being a Nomad, means enjoying freedom and independence. The nomadic life gives new experience continuously and involves learning on a full-time basis. Nomads exploit opportunities carrying out experiments, that opens up their minds. The nomadic lifestyle can be that of fun and games, but it involves giving up certainties and not getting too attached to a specific place and the things around.
The “Powder Nomads” project is about mountains, snow and freeriding, the ancient culture of Nomads, the atmosphere of wilderness and authenticity, about spirit of exploration and discovery, about the souls of skiers and snowboarders, who challenge and strive to learn absolute freedom in riding on snowy slopes.
The symbol of “Powder Nomads” embodies the nature, centuries-old culture and esprit of Nomads lived on the territory of Kazakhstan in ancient times and worshiped spirits of the mountains and sun gods. Summit is a prototype of the sacred mountain Khan-Tengri, which played a key role in the culture of ancient Turkic tribes, who inhabited Kazakhstan in 5-13th centuries. The rulers
were not elected by people, but by the Sky God Tengri, whose Kingdom, according to the belief of the Turks, was on the top of a Mighty Mountain. Blue color symbolizes honesty, loyalty and perfection. “Khan-Tengri” literally translates as Lord of the Sky, this peak is the highest in Kazakhstan and reaches height of almost 7000 meters. Sun and Golden Eagle – symbols of modern Kazakhstan, also imaged on the national flag. The golden eagle soaring under the sun embodies the strength of the state, its sovereignty and independence, striving for high goals and a sustainable future. Sun symbolizes wealth and abundance, life and energy, finds reflection in culture of ancient Saka tribes, who lived on the territory of Kazakhstan in 8-3 centuries B.C. and manifested Zoroastrianism as religion and worshiped the Sun God – Mitra, also known as the Sun-headed deity. Its image can be found on rock carvings of Bronze Age, which are spread widely in Almaty region. Saka warrior on horseback is the prototype of the ancient Golden Man, the young ruler of ancient Saka state. As a ruler, he was wearing a pointed cap on his head and holding a bow in his hands. Sakas were powerful warriors and skillful horseback riders, many legends have been written about them, including the one, that tells about the victory over the Persian king Cyrus. Kazakh ornament is one of the forms of specific artistic perception of the world in strict accordance with aesthetic tastes of the people. Representing the harmony of various shapes and lines, it reflects an inner world of the people. The symbols of the ornament resemble the ancient dwellings of the Kazakhs, “yurt” and swallows.
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